Posted: May 1st, 2015

The Ethical Matrix as a Framework for the Evaluation of Food Policy Initiatives

Food Marketing and Policy
Title: The Ethical Matrix as a Framework for the Evaluation of Food Policy Initiatives
You are asked to apply the Ethical Matrix approach to the evaluation of
ONE of the following recent food policy initiatives.
1} The proposal in January 2013 from “Sustain” for the introduction of a substantial tax on “sugary drinks.”
References
Ben Mepham (2013) “Ethical principles and the ethical matrix” chapter 3 in: J Peter Clark and Christopher Ritson (eds.) Practical Ethics for Food Professionals, Wiley-Blackwell
Ben Mepham et al (2006) “Ethical Matrix Manuel” LEI, The Hague. http://estframe.net/ethical_bio_ta_tools_project/content_2/text_2c81d261-b7a8-43e8-8f1e-d724b43e2ba3/1346076649086/et2_manual_em_binnenwerk_45p.pdf
This is partly an exercise in identifying and assessing relevant source material: each of the policy issues listed above has provoked a substantial amount of comment, for and against, particularly around the time indicated. Your answer should summarise the chosen policy issue, explain the Ethical Matrix procedure, and then apply it to your chosen policy. Your essay should be of maximum length 1000 words (excluding tables)

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