Posted: November 28th, 2014

The evolution of one telecommunications enterprise and the demise of another can be very much determined by the strategic analysis it undertakes along with a number of other associated factors.

The evolution of one telecommunications enterprise and the demise of another can be very much determined by the strategic analysis it undertakes along with a number of other associated factors. Therefore the selection of relevant analytical processes and understanding of their contribution can be critically important.

Your Task:
For submission in December 2014 you are required to develop a detailed 3000 word (+/- 10%) written assignment applying and critically evaluating three of the following analytical processes with respect to the three mobile phone manufacturers, Microsoft Nokia, Samsung and Apple.  Your analysis can be applied to one, two or a combination of all three organisations. You are required to select and evaluate any three from the following: Yip’s Drivers of Internationalisation, Johnson’s Culture Web, Porter’s Diamond, Bowman’s Strategy Clock, Porter’s Generic Strategies and McKinsey’s 7-S Framework. (not PESTEL,SWOT etc.)

Guidance:
You are required to explore where the processes may have advantages and disadvantages, within this sector, where they may be most effective, how you would mitigate any identified deficiencies, in essence a comprehensive critique. Your analysis must apply a practical approach to the real issues that occur within the telecommunications industries to illustrate and underpin your opinions, observations, thoughts and knowledge.

General Assessment Considerations

Aside from the basic considerations of legibility, structure and presentation, emphasis in assessing your written work at final degree level will be placed on your demonstration of:

Evidence of research, information gathering, understanding and opinion.
A critical theoretical evaluation of the models used during the process.
A structured framework for your evaluation and a clear and coherent approach to communicating your ideas.

How to write assessment:

Critical evaluation
How effective was the process for analysing the company?
Strengths/weaknesses?
Remember you need to develop a coherent argument!
Which means clearly state the points you are making. And justify these statements with evidence. (the evidence concentrate only one is from your application of the processes and What other people have written in the literature about the processes.)
Application of the processes
Show how they can be applied to analyse one two or a combination of all three mobile phone manufacturers
Microsoft Nokia
Samsung
Apple

For part one Application of process:
How to go this application:
Look at example on page 158 and 159 of “exploring strategy” book. There have a good example names is “cultural webs of Barclays Retail”, and can be populated model with the data from barclays.
PS: the book name: (there have ebook for this book)  Exploring strategy : text & cases / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér 2014.

Where can I find data?
Look at example on page 173 of “exploring strategy” book, end of the case study there have some sources can be use.

For Conclusion:
Do not simply repeat summarise but
Emphasis your key findings and insights
And what you have learned about strategic management from this exercise.

THE READING LIST (maybe useful)

CORE TEXT

Johnson, G. Scholes, K, Whittington, R, Angwin, D and Regner, P (2014) Exploring Strategy: Text and Cases, 10th edition, Prentice-Hall Europe. (AVAILABLE AS AN E-BOOK)

SUGGESTED ADDITIONAL TEXTS

Ambrosini, V. Johnson, G & Scholes, K. (1998) Exploring Techniques of Analysis and Evaluation in Strategic Management. Prentice-Hall Europe.

Barney, J. (2007) Gaining and Sustaining Competitive Advantage. 4rd edition. Pearson Education International

David, F. R. (2009) Strategic Management Concepts. 12th edition.  Pearson Education International.

Capon, C. (2008) Understanding Strategic Management. Pearson Education Limited, Prentice Hall.

De Wit, B. and Meyer, R. (2010) Strategy: Process, Content, Context: An International Perspective. 4nd edition. International Thompson Business Press.

Grant, R. M. (2013) Contemporary Strategic Analysis. 8th  edition.  John Wiley and Sons.

Lynch, R. (2011) Strategic Management. 6th Pearson Education International.

SUGGESTED ADDITIONAL JOURNALS

Strategy and Business Magazine
Harvard Business Review
Journal of Strategic Management

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