The importance of relationships.

1. As a result of the recession, suggest future changes that SPSL should make to their Marketing Mix in order to remain competitive when providing plumbing services. Remember to support your answer. (25 marks)

2. Critically analyse the challenges faced by SPSL (B2B) compared to those firms engaged in consumer marketing (B2C). (25 marks)

3. Peter and Harvey have highlighted the importance of relationships in B2B. Given the current economic climate, discuss to what extent relationship variables and business networks are likely to be important for SPSL both now and in the future. Make reference to relevant IMP literature in your answer.

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