Posted: December 22nd, 2014

the investigate into Singha Beer Brand Awareness

the investigate into Singha Beer Brand Awareness

write  the marketing dissertation

Questionnaire
The investigate into the increasing Singha beer brand awareness via the football sponsorship program in global partnership with Manchester United FC and Chelsea FC

Personal information
1.    Gender
+ Male
+ Female

2.    Age
+18-24
+25-30
+31-36
+37-42
+43+48
+48+

3.    Educational level
+Lower than Bachelor’s degrees
+ Bachelor’s Degrees
+ Master’s Degrees
+ Ph.D

4.    Status
+ Single
+ Married

5.    Occupation
+ Student
+ Athletes
+ Business owner
+ Company Employee
+ Government officer
+ Others

6.    Salary
+ Between 0- 500 pounds
+ Between 501-1000 pounds
+ Between 1001-1500 pounds
+ Between 1501-2000 pounds

7.    What is your favourites drink?
+ No Alcohol
+ Beer
+ Whiskies
+ Cider
+Wines

8.    Have you ever seen football on TV?
+ Yes
+ No

9.    Have you ever seen football in the stadium?
+ Yes
+ No

10.    Have you ever eaten Thai Food?
+ Yes
+ No

11.    Have you ever Drink Thai Beer?
+ Yes
+ No

12.    What Thai beer have you ever drunk?
+ Singha
+ Chang
+ Leo

13.    What Asian beer have you ever drunk?
+Tiger
+Tsing Tao
+Asahi
+Sapporo
+Beer Lao

Brand Awareness
1.    Have you ever heard of Singha beer before?
+ Yes
+ No
2.    Did you know that Singha beer is the best lager beer of Thailand?
+ Yes
+ No
3.    Did you know that Singha beer have been selling in the United Kingdom for longer than 15 years?
+ Yes
+ No
4.    Did you know that Singha beer is the official beer sponsor of Manchester United FC and Chelsea FC?
+ Yes
+ No
5.    What sources of information that you have heard of Singha Beer?
+ Newspapers
+ Magazines
+ TV commercials
+ TV advertising
+ The Manchester united FC stadium or the Chelsea FC stadium
+ Internet

6.    What sources of information you usually used in your everyday life?
+ Internet
+ Newspapers
+ Magazines
+ Television
+ Social Media
+ Mobile Application
7.    What is favourite social networks site you usually used in your everyday life?
Please rates them in order from 1 to 4
+ Facebook
+ Twitter
+ Instagram
+ Mobile application

Sport Sponsorship
1.    What is your favourite sport?
Please rates them in order from 1 to 5
+ Formula 1
+ Football
+ Rugby
+ Tennis
+ Boxing

2.    How often have you ever seen the football match on TV?
+ 1 time a week
+ 2-3 times per week
+ 4-5 times per week
+ 6-7 times per week

3.    Have often have you ever seen the football match in the stadium?
+1 time a month
+2 times a month
+3 times a month
+4 times a month

4.     What is your favourite football team?
+ Manchester United FC
+ Chelsea FC
+ Liverpool FC
+ Arsenal FC
+ Tottenham Hotspurs FC

5.    Have you ever seen the Singha beer sign as the advertising on the pitch in the football stadium?
+ Yes
+ No

6.    Have you ever bought Singha beer in the football stadium?
+ Yes
+ No
7.    Whenever thinking of the linked between football and beer then what is the first brand of beer that came to your mind?
Please rates them in order from 1 to 5
+ Heineken
+ Budweiser
+ Singha
+ Carlsberg
+ Chang

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