Posted: November 25th, 2014
the marketing analysis of Relentless Energy Drink
the marketing analysis of Relentless Energy Drink
SCENARIO
You are to investigate and analyse the main UK marketing activities of one of the companies from the following list. (select one)
. Relentless Energy Drink www.relentlessenergy.co
TASK
Produce a report (3000 words) that identifies, describes and critically evaluates your chosen organisation, in the following marketing areas:
?The main strengths and weaknesses of the company, the key opportunities and threats faced by the organisation (20%)
?The segmentation strategy. (10%)
?The marketing mix. (40%)
?The competitive situation the company faces (10%)
?Recommendations based on the analysis above to improve the companies’ competitiveness (20%)
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