Posted: February 3rd, 2015

The reference from the book( PRINCIPLES OF MARKETING )( by Philip Kotler )

The reference from the book( PRINCIPLES OF MARKETING )( by Philip Kotler )

Each assignment is due at the start of the class on the date indicated in the course outline. Answers must be typed and double spaced. There must be a cover page with your name and student number and the course name and number.
The assignment is as follows:
1. Briefly describe the four major steps in designing a customer-driven marketing strategy.

2. Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Starbucks is using?

3. What is a product’s “position” and how do marketers know what it is?