Posted: September 13th, 2017

The strategy of Franchise business model success for Amazon coffee Thailand case study comparing marketing mix and psychological factor on consumption of coffee Amazon petrol station Banfkok and petrol station Suratthani

Assignment Requirements

 

 

write and answer hypothesis. Please you read all chapter and write answer hypothesis. So I will sent chapter 1, chapter3 and 2 SPSS 1. SPSS Bangkok 2. SPSS Suratthani. Also I will sent 2 sample and instructions to you.

 

 

Questionnaire

Part 1 General information from respondents

Explanation: Please make a tick [√] sign in the appropriate box that matches the fact or your strong opinion.

1. Gender

Male                                           Female

2. Age

Less than 21 years old                        21-25 years old

26-30 years old                        31-35 years old

36-40 years old                        41-45 years old

46-50 years old

3. Marital status

Single                                         Married

Divorced/ Widow/ Separate

4. Highest education

Secondary School                                                           High School

Diploma/High vocational certificate                           Bachelor Degree

Master Degree                                                   Doctor of Philosophy

5. Career

Student                                                      Private company officer

State Enterprise officer                          Government officer

Business owner                                        others (Please indicate ………)

6. Incomes per month

Less than 10,000 Baht                                           10,000 – 15,000 Baht

15,001- 20,000 Baht                                  20,001- 25,000 Baht

25,001- 30,000 Baht                                              Over 30,000 Baht

 

 

Part 2 Marketing mix questionnaire

Explanation: Please make √ sign in the box that matches your opinion the most.

  Marketing mix factor	Agreement level
	Completely agree		Agree		Acceptable		Disagree		Completely disagree
Price section   1. Appropriate price compared to the quality	 		 		 		 		 
2. Price tag shown clearly	 		 		 		 		 
3. Provide price tag for each size of coffee	 		 		 		 		 
4. Indicate the price of the extra component	 		 		 		 		 
5. Provide credit card service	 		 		 		 		 
Selling section 6. Convenient location	 		 		 		 		 
7. Beautiful atmosphere	 		 		 		 		 
8. Provide enough seats for customers	 		 		 		 		 
9. Appropriate Opening-time	 		 		 		 		 
10. Open everyday	 		 		 		 		 
Promotion   11. Advertising through media		 		 		 		 	 
12. Discount coupon		 		 		 		 	 
13. Collecting coupon for prize or discount		 		 		 		 	 
14. Provide compliments		 		 		 		 	 
15. Provide member card for discount		 		 		 		 	 
Staff   16. Sufficient staff		 		 		 		 	 
17. Staff have qualified skills to provide coffee drinks		 		 		 		 	 
18. Staff are active and adroit		 		 		 		 	 
19. Manners and interpersonal relations of staff		 		 		 		 	 
20. Provide equal quality service for all customers		 		 		 		 	 
Service process   21. Welcoming		 		 		 		 	 
22. Provide product information to customers		 		 		 		 	 
23. Provide prompt purchasing and payment process		 		 		 		 	 
24. Provide correctpurchasing and payment process		 		 		 		 	 
25. Provide serving service at the table		 		 		 		 	 

 

Part 3 Phycology questionnaire

Explanation: Please make √ sign in the box that matches your opinion the most.

  Marketing mix factor	Agreement level
	Completely agree	Agree	Acceptable	Disagree	Completely disagree
Motivation   1. You choose the shop because you believe in their service	 	 	 	 	 
  2. You choose the shop because you followed other people    	 	 	 	 	 
3. You are proud to have chosen the product	 	 	 	 	 
4.   You choose the product to show your taste	 	 	 	 	 
5.   You choose the product because of its popularity	 	 	 	 	 
Perception   6. You have received information about the product perfectly well	 	 	 	 	 
7. You know all information about the product from the staff clearly	 	 	 	 	 
8. You know and admire the freshness of the product	 	 	 	 	 
9. You know and admire the taste of the product	 	 	 	 	 
10. You know and admire services of the coffee shop	 	 	 	 	 
Attitude   11. You considered and choose the product because of its quality and worthiness as compared to the price	 	 	 	 	 
12. You considered and choose the product because of its quality and taste	 	 	 	 	 
13. You considered and choose the product from price  	 	 	 	 	 
14. You considered and choose product from personal needs and satisfaction	 	 	 	 	 
15. You ask for opinion from your family, colleges, company and other people before choosing product	 	 	 	 	 

 

Part 4 Consumer Behavior

Explanation: Please make    √ sign in the box that matches your opinion the most.

  Marketing mix factor	Agreement level
	Completely agree	Agree	Acceptable	Disagree	Completely disagree
1. Famous coffee shop which is known widely	 	 	 	 	 
2. High-technology of coffee making machine	 	 	 	 	 
3. Provides variety Coffee brand (such as Cappuccino, Espresso, and Latte)	 	 	 	 	 
4. Different and unique coffee than others in the market	 	 	 	 	 
5. Provide high quality of coffee bean	 	 	 	 	 
6. You love finding a brand new coffee shop	 	 	 	 	 
7. You love keeping updates about new product	 	 	 	 	 
8. You love drinking coffee from outside	 	 	 	 	 
9. You love new and different atmosphere  	 	 	 	 	 
10. You love the convenience of coffee shop	 	 	 	 	 

 

 

 

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