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Posted: January 30th, 2015

I need you to analyse, write and answer hypothesis.

 

 

I need you to analyse, write and answer hypothesis. Please you read all chapter and write answer hypothesis. So I will sent chapter 1, chapter3 and 2 SPSS 1. SPSS Bangkok 2. SPSS Suratthani. Also I will sent 2 sample and instructions to you.

 

 

Questionnaire

Part 1 General information from respondents

Explanation: Please make a tick [√] sign in the appropriate box that matches the fact or your strong opinion.

  1. Gender

Male                                           Female

  1. Age

Less than 21 years old                        21-25 years old

26-30 years old                         31-35 years old

36-40 years old                        41-45 years old

46-50 years old

  1. Marital status

Single                                         Married

Divorced/ Widow/ Separate

  1. Highest education

Secondary School                                                           High School

Diploma/High vocational certificate                           Bachelor Degree

Master Degree                                                  Doctor of Philosophy

  1. Career

Student                                                      Private company officer

State Enterprise officer                          Government officer

Business owner                                       others (Please indicate ………)

  1. Incomes per month

Less than 10,000 Baht                                           10,000 – 15,000 Baht

15,001- 20,000 Baht                                  20,001- 25,000 Baht

25,001- 30,000 Baht                                             Over 30,000 Baht

 

 

Part 2 Marketing mix questionnaire

Explanation: Please make √ sign in the box that matches your opinion the most.

Marketing mix factor Agreement level
Completely agree Agree Acceptable Disagree Completely disagree
Price section 

  1. Appropriate price compared to the quality
  1. Price tag shown clearly
  1. Provide price tag for each size of coffee
  1. Indicate the price of the extra component
  1. Provide credit card service
Selling section

  1. Convenient location
  1. Beautiful atmosphere
  1. Provide enough seats for customers
  1. Appropriate Opening-time
  1. Open everyday
Promotion 

  1. Advertising through media
  1. Discount coupon
  1. Collecting coupon for prize or discount
  1. Provide compliments
  1. Provide member card for discount
Staff 

  1. Sufficient staff
  1. Staff have qualified skills to provide coffee drinks
  1. Staff are active and adroit
  1. Manners and interpersonal relations of staff
  1. Provide equal quality service for all customers
Service process 

  1. Welcoming
  1. Provide product information to customers
  1. Provide prompt purchasing and payment process
  1. Provide correct purchasing and payment process
  1. Provide serving service at the table

 

Part 3 Phycology questionnaire

Explanation: Please make √ sign in the box that matches your opinion the most.

Marketing mix factor Agreement level
Completely agree Agree Acceptable Disagree Completely disagree
Motivation  

  1. You choose the shop because you believe in their service
  1. You choose the shop because you followed other people

 

 
  1. You are proud to have chosen the product
  1.   You choose the product to show your taste
  1.   You choose the product because of its popularity
Perception 

  1. You have received information about the product perfectly well
  1. You know all information about the product from the staff clearly
  1. You know and admire the freshness of the product
  1. You know and admire the taste of the product
  1. You know and admire services of the coffee shop
Attitude 

  1. You considered and choose the product because of its quality and worthiness as compared to the price
  1. You considered and choose the product because of its quality and taste
  1. You considered and choose the product from price

 
  1. You considered and choose product from personal needs and satisfaction
  1. You ask for opinion from your family, colleges, company and other people before choosing product

 

Part 4 Consumer Behavior

Explanation: Please make    √ sign in the box that matches your opinion the most.

Marketing mix factor Agreement level
Completely agree Agree Acceptable Disagree Completely disagree
  1. Famous coffee

shop which is known

widely
  1. High-technology of

coffee making machine
  1. Provides variety

Coffee brand (such

as Cappuccino,

Espresso, and Latte)
  1. Different and

unique coffee than

others in the market
  1. Provide high

quality of coffee bean
  1. You love finding a

brand new coffee

shop
  1. You love keeping

updates about new

product
  1. You love drinking

coffee from outside
  1. You love

new and different

atmosphere

 
  1. You love the

convenience of coffee

shop

 

 

 

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