The Topic:

The Topic:

Knowing that you are studying for an MBA, your friend has asked you to advise her about writing a marketing plan for a new book shop she wishes to open in London.
She is keen that you specially consider:
–    The marketing environment is which the attraction will operate
–    A clear strategy for the segmentation, targeting and positioning strategy
–    An operational marketing plan.

You should therefore prepare the marketing plan which should be divided into 3 sections:
–    1: Guidelines regarding the analysis of the marketing environment
–    2: A strategic and tactical marketing plan
–    3: Future growth options for the attraction (assuming the initial plans are successful).

Guidelines for undertaking the proposal

–    Section 1:  The analysis of the marketing environment
This first section you answer the question “where are we?” by undertaking a marketing environment audit. This part of the report should include an explanation of the role of the analysis and give guidelines regarding how the attraction should audit:

–    the macro (external) environment
–    the micro (internal) environment
–    the competition (using Porter’s Five Forces analysis).
Indicative word count 2000 words
–    Section 2: The Marketing Plan
The marketing plan should answer the remaining three questions:
–    Where do we want to be?
–    How will we get there?
–    How well did we do?
Where do we want to be? – You should advise on clear, SMART objectives for the new attraction
How well did we do? – There should be two sections:
1.    The first section is the strategy and you should (as a minimum) make justified recommendations for the STP strategy so that you have a clear target market which will be receptive to the proposed bookshop.
?    You might also include Porter’s generic strategy to show the direction of the attraction.
?    You should  incorporate academic models into your report and evaluate their effectiveness
2.    The second section should explain your advice relating to the tactical marketing plan and how it could be developed in line with the chosen target market.
?    You should discuss each of the 7Ps (with the exception of processes) and make justified recommendations.
?    Academic theory should again be included wherever possible and evaluated.
How well did we do? – In the final section, you should explain the role of evaluation as well as discussing the control and evaluation techniques and matrices you plan to use, again giving reasons for your choices.
Indicative word count 3000 words / Learning Outcome 2+4

In the report it is important that you include:

•    An explanation of and use of marketing theory including processes, marketing models and techniques
•    An application of marketing principles to the chosen company
•    Reference to reading
•    Report presentation
Total word count: 5000 words

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency

Order your paper today and save 10% with the discount code HDCOVID10