Posted: February 1st, 2015

The Use of Celebrity Endorsements in Advertising

The Use of Celebrity Endorsements in Advertising

* Project should contain the following sections:
1.  Abstract (300 words)
2. Introduction (2 pages)
3. Literature Review (5 pages)
4. Methodology (1-1.5 pages) note: survey of 20 questions should be conducted.
5. Findings/results (5 pages)
6. Conclusion and Discussion (5 pages)
7. References (at least 15 references NOT including internet URL links)

*** IMPORTANT NOTE ***
ALL REFERENCES SHOULD BE PROVIDED AS PDF along with the paper

Project Format:
The main sections of the thesis are:
•    Title page
•    Main body
•    References
•    Appendices.

1.  Spacing
•    Double space throughout, with the exception of the title.
•    Captions.
•    Table or figure headings.
•    Extensive quotations.
•    Footnotes or end-notes.
•    Entries in the references section.
•    Entries in the Table of Contents.
•    Appendices.

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