Posted: September 13th, 2017

Theory-to-practice #2

Theory-to-practice #2

Order Description

Your responses should be supported with citations from other to support your conclusions. Don’t be intimidated by the scholarly sounding titles…these are cases related to practical small business issues you will face as a small business owner.

Please review the attached article first and answer the following questions within 3 pages:
1) The entrepreneur in this case assumed there was a market for his service rather than researching the need. Do you believe this to be common in entrepreneurship? Please give an example to support your conclusion.
2) Think about your proposed venture (i.e. your business plan). What assumptions are you making that should be re-considered?
3) Think about the segmentation analysis in the paper. Briefly use a similar framework to identify your target market.
4) The entrepreneur in this case ultimately abandoned the project. Was this a wise decision? Why or why not? What would you have done.