Posted: May 13th, 2016

Three of the influencers of organizational buying are influencers, buyers and deciders. What are their roles in the organizational buying process?

Three of the influencers of organizational buying are influencers, buyers and deciders. What are their roles in the organizational buying process? Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer? Please explain your answer.