Posted: April 22nd, 2016

What are some tools/techniques used to inform, influence, and motivate external publics?

1. How do you determine the newsworthiness of an issue?
2. Why is it important to use inverted pyramid style and the five Ws in a press release? 3. What are some advantages and disadvantages of the various media?
4. Why is it important to keep external publics informed?
5. What are some tools/techniques used to inform, influence, and motivate external publics?
6. What are the ramifications of ineffective communications to the external publics?
7. How do ethical considerations impact an organization s communications process during a crisis?