Posted: May 19th, 2015
Topic: Cruise Ship Tourism
WEEK 11 REVENUE MANAGEMENT
- Discuss similarities and characteristics which are commonly associated with a bed in a hotel, seat in an aircraft and cabin in a cruise.
- It common practice to overbook a hotel bed, a seat in an aircraft or a cabin. Why?
- What are some of the strategies employed by cruise industries to encourage early booking?
- What is the role of revenue management in improving occupancy?
- What division of the cruise administer revenue management and how do they collect data to forecast occupancy?