Posted: May 26th, 2015

Topic: Fictional Scenario Based Essay

ACC 213 Assignment 2(Use the references I attached for you)

 

Fictional Scenario Based Essay

Weight 50%

Word Count: 2000

Due June 1,2015, by 11.59pm* via Cloud Drop box

 

EXTENSION POLICY – Please do not wait until the final week of preparation to advise us of medical circumstances (the ONLY grounds for a possible extension application).

 

NB: The following statement has appeared on the Cloud Deakin homepage since O-Week.

 

  • We regret that we cannot offer extensions on Assignment 2 except in event of serious medical circumstances. This is because of the short time period we have to mark work, collect class results and upload them to Student Administration.
  • Medical extensions CLOSE on THURSDAY MAY 28, 5pm. Any request received after that time will not be answered.

 

The Scenario – This is a FICTIONAL scenario for use in ACC213 assessment only.

 

  1. Max Volume is a dedicated political and social commentator who works for Australia’s highest selling newspaper. He’s written a column about the Federal Budget, in which he’s called the Treasurer, Joe Hockey, “a bull terrier” and referred to his close associations with financial circles, which include his wife, who is an accomplished merchant banker. Volume writes in his column, published online and in print, that “Mrs Hockey is like Hilary Clinton was to Bill Clinton for the Treasurer’s schemes for budget success”. A reader comments below the column on the newspaper’s website: “Everyone knows Hilary was the real president – and Joe’s friends in finance will make him rich at our expense.” The comment is signed “Shortened Bill from Labor Land”.

 

  1. The next day, rival newspaper “Instant News”, an online publication owned by a different company,runs the headline, “Treasurer Mines Mates”, and includes a photograph of Joe Hockey shaking hands with Gina Rinehart, the richest woman in Australia. The newspaper repeats the “bull terrier” comment used by Max Volume the day before but does not attribute it to a source. It then reports, “Sources close to Mrs Rinehart said she would ‘probably send Mr Hockey an invoice for the photo shoot’ ”.The online package includes a 2-minute audio called, “Secretly recorded phone call from source close to Rinehart”.

 

  1. That night the Treasurer appears on the ABC’s 7.30 program and mentions that the Max Volume column arose out of a promo deal he’d done for an upcoming personal-biographical story about him to appear on commercial TV show, Sunday Night, and to lead up to fundraising banquet for his favourite charity.7.30 host Leigh Sales asks Mr Hockey, “Is doing deals with the media misleading the public?” Mr Hockey replies, “The media is its own master; just look at today’s headline. Instant News indeed.”

 

  1. He goes on to say in the same interview, “My lawyers are preparing the writs as we speak.” Leigh Sales then asks Mr Hockey, “How long have you known Gina Rinehart socially?” He replies, “That’s our business. Let’s just say she’s a business associate and the media got it wrong.”

 

  1. On Max Volume’s Facebook page an hour later, the video of the 7.30 interview appears with a comment written by Max Volume, “Well, the ABC does it again. Just because the Treasurer shakes hands with a rich person, he’s corrupt.” The next morning, the website, Holy Moly, runs the headline “His Master’s Voice”, and reproduces the transcript of the two questions to Joe Hockey from Leigh Sales from 7.30, and the Max Volume quote, and neither carry a credit or source information. Holy Molydoes so to lead into its comment piece about media freedom and democracy, and writes – “The Australian media should be able to publish what it likes, especially about politicians.” There is no by-line (author name) on the column, but it receives 320 “Likes” on its Facebook page, including one from Wikileaks and one from Shortened Bill from Laborland.

 

 

TheInstructions

 

Identify and discuss the ethical and legal implications and potential risks involved in this fictional scenario. You should only use the detail you are given, and not assume or speculate about what is not stated. In writing your answer, please use case study examples and secondary reference materials to support your points. This means using the set text and recommended readings to back up your argument and analysis of media law and ethics as illustrated by this scenario.

 

You can allocate uneven word counts between the paragraphs if you believe one area needs more discussion than another.

 

 

The Advice

  1. This assignment covers material from the entire unit.
  2. We recognise it is difficult to fit the answer into the word count, and that is part of what is being assessed here – your ability to find the most relevant and important points and write a concise, well considered answer.
  3. Plagiarism detection software is activated at the Assignment Drop box, which is one of the reasons why you are not permitted to email assignments to tutors. Please ensure your work is properly referenced and that you do not submit work in this unit that has already been submitted by you either in this unit in previous years, or at another institution.
  4. There is no need to write an introduction or conclusion to your assignment. Simply follow the number sequence of the paragraphs and get straight to the answer. Do NOT cut and paste large chunks of text into your assignment from other sources, as this will set off the Turnitin originality report’s red or orange flags.
  5. You don’t have to find every single item of legal and ethical importance to get a good mark but you do have to identify the main ones, and demonstrate knowledge of the material. We are looking for clear thinking about media work rather than description of what you’ve read about media law and ethics.

 

  1. Do not waste words on definitions of legal areas or descriptions of areas covered by the unit. You can assume that your marker knows what the various areas are/words mean. If you want to refer to a legislative provision, a section of an Act of Parliament, for e.g., you can elect to do so in parentheses, to show you know what it is and to save word count.

 

  1. You need to show us that you know how to apply the knowledge you have of the material to a real-life-like situation. This is because you will have to do this in professional media practice. Always keep the purpose of this style of assessment in mind as you write your answer. For example, no media employer would want you to give them definitions of legal terms or descriptions of areas of relevance; they want you to tell them why a given situation does/does not pose a risk or opportunity for coverage, or approach to a particular task – and they would want you to get on with the job.

 

Referencing is COMPULSORY

 

This means in text, author/date (Harvard) referencing or AGLC.

If AGLC is used, any footnotes are counted in the word count.

Please note that author/date (Harvard) does not use footnotes.

Please ensure you use ONE system consistently.

 

See Page 10 of the UNIT GUIDE, which states:

deakin.edu.au/referencing

Referencing is used to provide acknowledgment of sources of information, to avoid plagiarism, and is usually important for placing your work within a body of knowledge.

 

The following Library website provides a virtual tutorial on referencing and has an online quiz:

http://www.deakin.edu.au/library/tutorials/smartsearcher/

 

Avoiding plagiarism and collusion

Plagiarism is the use of other people’s words, ideas, research findings or information without acknowledgement, that is, without indicating the source. These sources may include other students, internet

sites, textbooks or journals. Plagiarism is a very serious offence and Deakin University has procedures andpenalties to deal with instances of plagiarism and with collusion (acting with another person with the intention to deceive, for example submitting someone else’s work). This link provides further information on how toavoid plagiarism and collusion: http://www.deakin.edu.au/students/study-support/referencing/plagiarism

 

Penalties for plagiarism are detailed in Schedule A to the Student Academic Misconduct procedure. Further information can be found in Regulation 04.1(2) – Academic Misconduct

 

See Page 11 of the UNIT GUIDE, which states:

 

  1. b) Where an application for late submission has not been negotiated prior to the advertised date of submission, late assessment tasks will only be accepted up until 10 days after the due date.
  2. c) Where an assessment has been submitted late, the Unit Chair will endeavour to provide feedback to the student in a timely manner. However, the normal agreement where work is returned to students within 21days of the assignment due date will be waived.

Penalties for late submission

Late submissions will be penalised as follows:

  1. a) Assessment tasks submitted after the advertised date of submission, without an approval extension being granted, shall receive a penalty of five percent (5%) per day of the total marks available for the assessmentitem for each day late.
  2. b) No assessment task shall be accepted more than 10 days after the advertised date of submission, unless an extension has been granted.

 

 

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