Posted: September 13th, 2017

Topic: Managing in a Multicultural Context

Order Description

Your task for Week 5 is to prepare and hand in a proposal in the form of an outline including a selection of one of the three topics, the nature of the project, some

of the sources of information that you plan to use, and the most important concepts and techniques associated with the selected topic. You will receive feedback on the

proposal from the instructor in Week 6, which will give you time to make adjustments.

For your final project, you should select one of the following topics:
• Multicultural management in the virtual project setting,
• Human resource management in multinational enterprises, or
• Marketing to multicultural audiences.
(Please, write the topic you have chosen at the headline)

Please, notice that the project proposal should be in the form of outline. However, you or other writer will continue working on the final project on the next week

after receiving the feedback from instructor.

The purpose of the final project is to examine an issue of multicultural management in greater depth, providing an analysis of the ways in which theory and practice

influence management decisions regarding the issue. The analysis and evaluation of the issue you select must be based on the concepts that you acquire throughout the

module.
Completion of the final project will require a thorough understanding and application of multicultural management concepts.

The purpose of the final project is to apply the concepts and techniques of the module to the analysis of real-world situations or problems. Students are expected to

use diverse sources of information and to carry out an original analysis rather than summarise or rehash existing work. Students are encouraged to use situations and

data from their own experience where possible.

Learning objectives for Week 5
This week, you will learn about the following topics:
• Communication across cultures
• Language design in the multinational enterprise
• Cultural dimensions of e-communication and knowledge sharing
• Marketing communications
• Brand identity across cultures
Introduction
This week, you will continue to recognise and empathize with the cultural background and values of colleagues of different nationalities, ethnicities, and religions.

You will also recognise and deal with the cross-cultural issues and tensions that may arise in international communications, negotiations, and projects by considering

the various components of business communications and knowledge sharing in a multicultural context and by identifying important principles and guidelines when

communicating with an international audience.
You will also recognise and suggest solutions for the particular problems that arise in international firms with regard to marketing management, and recognise and

suggest solutions for ethical problems that arise in international business by analysing key issues for managers when attempting to develop global brands that resonate

with and respect multicultural audiences.
The recorded lecture begins by considering a framework for addressing issues related to communication, and then examines the particular aspects of cross-cultural

communication that should be taken into account by businesses. It then addresses topical issues such as e-communications, knowledge sharing and global marketing

efforts. You can play each section as many times as you like and also read the text version.

This week’s Discussion question will allow you to show mastery of the

learning outcomes:
• Recognise and empathise with the cultural background and values of colleagues of different nationalities, ethnicities and religions;
• Recognise and deal with the cross-cultural issues and tensions that may arise in international communications, negotiations and projects;
• Recognise and suggest solutions for the particular problems that arise in international firms with regard to human resources management and marketing.
This week’s Project assignment will allow you to show mastery of the learning outcomes:
• Recognise and empathise with the cultural background and values of colleagues of different nationalities, ethnicities and religions;
• Recognise and deal with the cross-cultural issues and tensions that may arise in international communications, negotiations and projects;
• Recognise and suggest solutions for the particular problems that arise in international firms with regard to human resources management and marketing;
Recognise and suggest solutions for ethical problems that arise in international business.

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