Posted: March 10th, 2013
Topic: marketing
Description:
• Go to http://www.claritas.com/MyBestSegments/Default.jsp, and submit your zip code.
• Of the four or five segments listed for your zip code, select one that you believe is most appropriate for the product that you identified in Phase 2
• Discuss some of the lifestyle, demographic and psychographic traits associated with that segment and why it is the most appropriate for your pro
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