Posted: June 22nd, 2016
Select one of the three marketing trends
Internet and online marketing
Consumer movement
Importance of brand identity
and explain how it has an impact on the other external factors of
consumer decision-making.
How does the trend influence the consumer buying process? Which steps of the
process does the trend affect the most, and what is the effect? Analyze the
impact of the trend on the buying process.
All written assignments and responses should follow APA rules for attributing
sources. 2pg
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