Posted: September 13th, 2017
Trust is usually considered to be of vital importance to non-commercial organisations, such as charities or those concerned with health and welfare support. What role can or should Public Relations play in creating and maintaining public trust in a non-commercial organisation?
A good answer is likely to likely to build from critical definitions of key terms and to consider trust from the perspective of a range of stakeholders. It may be useful to draw on examples in which organisations have created or lost public trust.
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