Posted: September 13th, 2017

TUNG LOK Restaurant

TUNG LOK Restaurant

•    Company’s products/services, highlight key ones
•    Market covered – geographical & user segments
•    Revenue, no of employees, profitability
•    Competitive strategy eg low cost, innovation etc
•    Brief history of performance (eg 3-5 yrs)
•    Any significant event

PESTEL analysis
•    Consider developments, trends, indicative incidents, at all levels: global, regional, national
•    Identify PESTEL clearly, and those that will impact firm
•    Discuss possible impact on industry, and specifically on the firm itself
– In terms of opportunities & threats
– Direct &/or indirect
– How focuses might interact and impact firm
– Any current or foreseeable key developments, and what will be the impact?

Industry analysis (5 forces)
•    Explain each and every force, why it is weak, strong or moderate
•    Discuss any interconnectedness eg increased threat of entry may increase supplier bargaining power
•    Discuss links between any of the 5 forces and the PESTEL forces eg social changes may increase threat of substitutes
•    Overall future impact, in terms of opportunities and threats

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