Posted: May 2nd, 2016

Which type of firm is more likely to experience a loss of customers in the event of financial distress and why?

Which type of firm is more likely to experience a loss of customers in the event of financial distress and why?

A. Campbell Soup Company or Intuit, Inc. (a maker of accounting software)?

B. Allstate Corporation (an insurance company) or Reebok International (a footwear and clothing firm)