Posted: April 27th, 2016

What types of product mix pricing considerations do you see in banks pricing for checking accounts?

1. What type of new product pricing strategy would be involved in considering a new free checking product for the bank?

2. What types of product mix pricing considerations do you see in banks pricing for checking accounts?

3. What types of price adjustment considerations do you see in the pricing strategies for checking accounts?

4. What strategy would your recommend that Southeast Bank pursue on the free checking account issue? What options does it have? How can break even analysis (presented in Chapter 10) assist you in your analysis of the various options?