Posted: September 17th, 2017
Take the perspective of Michiel Leijnse, global brand development director
for Lipton tea. What recommendations would you make to Unilever’s CEO regarding whether/how
Unilever implements sustainably sourced tea? Which certification agency should Unilever choose? What
should the market rollout look like? What contingencies (if any) should Leijnse build into the sustainable
tea plan? ***Includes all the broader questions surrounding the case.
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