Posted: July 14th, 2015

Unilever tea case analysis

Take the perspective of Michiel Leijnse, global brand development director

for Lipton tea. What recommendations would you make to Unilever’s CEO regarding whether/how

Unilever implements sustainably sourced tea? Which certification agency should Unilever choose? What

should the market rollout look like? What contingencies (if any) should Leijnse build into the sustainable

tea plan? ***Includes all the broader questions surrounding the case.

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