Posted: September 16th, 2017
UOP STR581 Capstone Examination, Part 3
UOP STR581 Capstone Examination, Part 3
1
Large-scale, future-oriented plans for interacting with the competitive environment to achieve the company objective refers to its
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goals
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dynamic policies
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competitive analysis
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strategy
2
A set of ideas on organizational control based on the belief that the separation of the ownership from management creates the potential for the wishes of owners to be ignored refers to
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the moral hazard problem
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Adam’s theory
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agency theory
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ethical responsibilities
Leaders galvanize commitment to embrace change through clarifying strategic intent, building an organization, and
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planning strategy
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developing a vision
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shaping organizational culture
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developing a mission
Under which of the following conditions is the frequency the most important factor in media selection?
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When going into undefined target markets
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When introducing flanker brands
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When launching infrequently purchased brands
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When there is high consumer resistance to the product
New-to-the-world products are ________.
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new products that create an entirely new market
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new product enhancements that supplement established products
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existing products that are targeted to new geographical markets
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low-cost products designed to obtain an edge in highly competitive markets
Which control should periodically reassess its approach to the marketplace with a good marketing audit?
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Strategic control
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Marketing control
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Performance control
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Ethical control
Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
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Cultural
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Political
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Technological
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Economic
This is designed to check systematically and continuously whether the premises on which the strategy is based are still valid
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Special alert control
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Strategic surveillance
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Premise control
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Implementation control
How do functional tactics compare to business strategies?
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Functional tactics are more long-term than business strategies.
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Functional tactics are more focused on the general direction of the firm than business strategies.
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Functional tactics are more specific than business strategies.
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Functional tactics are more focused on a commitment to corporate strategy than business strategies.
0
This is an important structural decision and resultant separate activities need to be coordinated and integrated back together as a whole so the business functions effectively.
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Preferencing
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Differentiation
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Broadening
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Diversification
With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
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market specialization
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selective specialization
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product specialization
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single-segment concentration
Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a “green marketing” program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program’s chances of being successful?
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Focus on the efforts and costs incurred by the company to bring these “green” products to consumers.
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Demonstrate that the products will benefit both customers and the society in the long-term.
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Emphasize benefits to the consumer rather than environmental benefits.
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Explain the rules and regulations laid out by governmental agencies to protect the environment.
A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
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shifting loyals
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hard-core loyals
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switchers
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split loyals
14
A firm must know where to position its product based on price and
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quality
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region
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communication
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promotional efforts
A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
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competitor profile
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vendor profile
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financial position
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customer profile
One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.
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style improvement
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feature improvement
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technological improvement
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quality improvement
Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.
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market estimation
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brand association
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market valuation
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market partitioning
8
When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves
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vertical diversification
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horizontal integration
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concentrated growth
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concentric diversification
9
The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
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Step 1 – defining the problem
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Step 4 – analyzing the information
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Step 2 – developing the research plan
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Step 5 – drafting the report
When performing this analysis, it is good for strategic planners to consider similarities between the benefits the customers derive from the products and services that other firms offer.
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Competitive analysis
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Business analysis
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Customer analysis
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Company analysis
What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?
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Total customer benefit
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Total management benefit
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Ultimate service benefit
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Complete marketing benefit
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
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Altered pricing
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Fixed pricing
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Regular prices
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Price adaptation
The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda
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ethics
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sustainability
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righteousness
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rules
The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm’s external environment, as developed from cultural, ecological, demographic, religious, educational, and ethnic conditioning.
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Economic factor
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Social factor
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Political factor
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Stakeholder factor
This is a historically popular technique through which managers create a quick overview of a company’s strategic situation—it is based on achieving a sound fit between internal resources and the external situation.
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Internal analysis
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External analysis
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Value chain analysis
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SWOT analysis
Company X’s principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels.
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Benchmarking
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Past performance comparison
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Disaggregating
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Industry comparison
BMW’s “The ultimate driving machine,” American Express’ “Don’t leave home without it,” New York Times’ “All the news that’s fit to print,” and AT&T’s “Reach out and touch someone” are all examples of ________.
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brand personality
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brand mission
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brand slogan
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brand vision
8
These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
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Employee responsibility
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Economic responsibility
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Legal responsibility
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Discretionary responsibility
9
Firms using this generic strategy attempt to build customer loyalty by stressing a specific product attribute above other product qualities.
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Cost leadership
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Differentiation
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Focus
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Concentrated growth
30
A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?
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Customer intimacy
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Product leadership
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Low-cost leadership
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Operational excellence
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