Posted: September 7th, 2013

UPS: Brand deliverance

“CASE STUDY – UPS: Brand deliverance. (United Parcel Service of America Inc.)(Company overview)(Case study).” Brand Strategy 6 Nov. 2006: 20. Academic OneFile.

You may also find you need to conduct additional research on UPS via the Internet, or other sources to complete this assignment. 

Complete a Case Study that includes the following sections:

1. Executive Summary: This should be the first page after the title page and should (in less than one page) identify the major problems in the case and provide a brief recommendation.

2. Problem Statement: What do you see as the main problem facing UPS in the next five years? What do 
you see as the root causes of this problem? Differentiate between the short- and long-term problems that might occur.

3. Alternative Solutions: Identify at least two possible solutions to overcome the main problem you 
identified above. Provide the advantages and disadvantages of each.

4. Recommendation: Choose one of your alternative solutions, and explain why UPS should choose this 
solution to implement. Provide guidelines on how UPS should implement your chosen solution.

5. Conclusion: Summarize your overall findings, and use research to support your conclusion. Make sure 
to follow APA formatting in your Case Study.


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