Posted: August 28th, 2015

value of customer information.

Canyon Ranch

1. What is the value of customer information to Canyon Ranch?
2. What should Canyon Ranch’s strategy look like? Focus on Canyon Ranch in the Berkshires.
3. As an executive, how would you make the case for CRM and business intelligence systems at Canyon Ranch?
4. What impact would you anticipate these systems to have on the Canyon Ranch strategy and capabilities?
5. What advice do you have for Canyon Ranch executives?

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