Posted: September 14th, 2017

Video Assignment #4 GoPro

Video Assignment #4 GoPro
http://www.cbsnews.com/news/gopro-nick-woodman-60-minutes/

For this video assignment, please write up the following:

1) Why indeed is this product (and the way it’s promoted by its customers over the Internet) “a marketer’s dream” according to Nick Woodman?

2) What other product(s) is ideal for the “selfie obsessed/self obsessed” consumer generation?

3) What were your favorite clips from this video and why?