Posted: July 29th, 2015

virtual, global marketing team.

virtual, global marketing team.

Paper details:
Please answer the question below with a 300-350 word essay 6. You are now the marketing director in charge of the global launch of a new online product. You realize you need the perspectives of many different cultures in order to tailor the advertising to appeal to diverse groups, so you decide to form a virtual marketing team. You have plenty of funding (from the venture capitalists!) for hardware and software, so you don’t really need to address the technology issues, but you are concerned about how to form a cohesive, focused and dynamic group to work virtually. What steps will you take to create a great virtual, global marketing team?