Posted: April 5th, 2016

Visit a major news Web site and view a video of a commentator such as Rachel Maddow or Keith Olbermann (MSNBC) or Glenn Beck or Bill O’Reilly (Fox News)

: Visit a major news Web site and view a video of a commentator such as Rachel Maddow or Keith Olbermann (MSNBC) or Glenn Beck or Bill O’Reilly (Fox News). Identify the commentator’s point of view. If you were giving a presentation to inform, would you express your point of view in a similar style?
Q2: Think of a social issue, widely held belief, or political position where change has occurred in your lifetime, or where you would like to see change happen. What kinds of persuasion and motivation were involved – or would need to happen – to produce measurable gain? Record your thoughts.
Q3: Select a commercial for a product or service you do not believe you would ever buy. Evaluate the commercial according to the principles of persuasion described in the readings. Does it use more than one principle? Is any principle effective on you as an audience member? If you could change the commercial to increase its persuasive appeal to yourself as a customer, what changes would you make?