Posted: September 13th, 2017

Vodafone: developing communications strategy in the UK market

Vodafone: developing communications strategy in the UK market

Order Description

Instruction:

Topic: Case study about (Vodafone: developing communications strategy in the UK market), I already attached the Case study in PDF file. And you can find it as well in the below book (exploring Strategy) page 559.

Word limit: 2000 words. And the submission should be in the form of a business report.

– There should also be an executive summary (maximum 1 page), which is not included in the word count.

Important note:

About the assignment:
Conduct a strategic analysis of the case study company. And answer the three below Question:

1. Using the case study and other research material identify the key drivers for change and the critical success factors in the industry and critically evaluate how the company has responded to these. To undertake this task you should include the following:

(a) Identify with evidence and critically evaluate the core elements of the company and its operations including their market share and that of key competitors as well as the level and intensity of market competition.

(b) Identify and critically evaluate the key drivers of change – this should be a synthesis of the most important factors from your external environment analysis.

(c) Identify and critically evaluate the critical success factors for the company to prosper.

2. Identify with evidence and critically evaluate the key business strategies of the company over the past ten years. Use either Porter’s generic strategies or Bowman’s strategic clock and critically discuss why this strategy was pursued or changed.

3. Identify with evidence and critically evaluate the resources and capabilities of the case study company over the past ten years (including the VRIO framework), and conclude to what extent the company has aligned its resources and capabilities to its business strategies.

Important reference:

Please do use most of the information from the below book:

Johnson G., Whittington R., Scholes, K., Angwin D,. and Regner, P., Exploreing Strategy, (2014) 10th Edition.