Posted: July 3rd, 2015

what are the main cultural differences influence the purchasing decisions on luxuries among consumers. A cross cultural comparison of Chinese and British consumers.

1.It includes 5 subtitles, they are:Methodology/Research Procedure/Analysis/Discussion/Appendices
2.Details:
a.questionnaire. (briefly explain why you choose this method in this research. ) this questionnaire only has closed- ended questions.
b.Sample: 30 university students in total, 15 university students of each country. The author choose university friends and use snowball way to reach all samples. (mention anonymity of the sample,and take gender into consideration.) Explain why you choose university students as samples.
c.use email to collect data.(briefly explain the response rate, the time of collect data.)
d. choose one approach to analyze data. ( spss or excel, briefly explain why you choose this one) .Writing the analysis process in detail
e. make your own conclusion. What are the main cultural differences influence British and Chinese consumers. Connect this research result with previous research.( whether consumers purchasing decisions are influenced by cultural dimensions, individualism/ collectivism, high/low context culture.)
f. the limitations of this research. ( the limitation of close ended questionnaires/ small sample size/ university students as sample,etc.)
g.Appendices: put a copy of a questionnaire used（questionnaire has no less than 20 close ended questions), and a spreadsheet of the questionnaire responses collected.