Posted: April 8th, 2013
• (Question 4 from Hill—Chapter 13) Carefully Read the Management Focus box on Procter & Gamble, and then answer the following questions:
• What strategy was Procter and Gamble pursuing when it first entered foreign market in the period up until the 1980”s?
• Why do you think this strategy became less viable in the 1990’s? What strategy does Procter and Gamble seem to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?
• (Question 5 from Hill—Chapter 19)—Read the Management Focus on McDonald’s global compensation practices. How does McDonald’s approach help the company take local differences into account when reviewing the performance of different country managers and awarding bonus pay?
Do you have any other ways that might improve the approach and make it more effective?
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