Posted: December 7th, 2014

With reference to academic sources why are the media important during a General Election? (Tip: you may want to think about the media’s ability to foster a ‘public sphere’ (Habermas) for the open exchange of ideas).

Ensure that you don’t base your essay entirely on non-academic web sources (e.g.
news snippets, corporate information, PR sources). Do NOT cite Wikipedia or Google
(unless you are using these companies as a case study). Make sure that you consult and
reference academic books and articles, recommended for this module.
As this is an academic essay don’t forget to include:
• An introduction – that sets out what you are going to write about and how you will
structure your essay (about 100-200 words)
• A conclusion – that summarises your key finds and arguments (about 200 words)
• A bibliography at the end of the essay with at least 8 sources. At least 5 of these
should be academic sources i.e. not newspaper articles or online news items
• References to your reading in the text e.g. (Gauntlett, 2007: 33). We want you to
use the Harvard system of referencing.

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