Posted: September 16th, 2017

You were asked in Assignment 3, to undertake the following a scenario planning exercise and create a PowerPoint presentation:

You were asked in Assignment 3, to undertake the following a scenario planning exercise and create a PowerPoint presentation:
Your boss, in Maersk, has asked you to produce some PowerPoint slides and notes for a presentation she has to give.

The presentation is about “dealing with uncertainty in the container shipping market” and she has asked you to include the following:
a) An impact uncertainty matrix for the industry
b) A scenario cross
c) A discussion of the two distinct scenarios
d) An analysis and justification of what the most appropriate competitive and pricing strategy is to deal with the two chosen scenarios with practical recommendations for different elements for the business (e.g. Marketing, Finance, etc.).

The weighting of the work should be 30% for (a), 15% for (b) 35% for (c) and 20% for (d).
YOUR RESIT IS…
Please revisit this exercise but write it up as an essay not a PowerPoint presentation. You should include the relevant diagrams and explain how this works for the Coffee market in particular.
ALSO in your recommendations please use a supply and demand diagram to show how one of your strategies may influence price.
Word limit of 1500 words