Posted: February 20th, 2015

A Brand Has to Have a History

Paper, Order, or Assignment Requirements

INDIVIDUAL CLASS PRESENTATION: 30%
I need to prepared a debate speech that I do not support(I WILL TALK AGAINST THE TOPIC) ” A brand has to have a history” 
Marking Criteria for Individual Assignment:
Research 25
Findings 25
Cohesive Argument 15
Conclusion 25
Presentation & Referencing 10
TOTAL 100
On successful completion of this assignment students should have achieved the
following learning outcomes:
Knowledge and understanding
Have depth and systematic understanding of some of the requirements and problems concerning innovation, development and marketing of products internationally.
Understand research based knowledge at the forefront of product and brand management.
Develop awareness and therefore ability to manage effectively the implications of international ethical dilemmas of the international product/brand manager.
Intellectual skills
Apply critical thinking to models and processes in order to analyse and apply suitable marketing tools;
Practical skills
Be able to operate in a complex and unpredictable international product marketing contexts.
Recognise issues governing good practice in organisations
Develop ‘pitching’ skills by arguing alternative theoretical approaches
9
Transferable skills
The evaluation of current published work by developing the ability to use a full range of learning resources
Creative thinking
Ability to engage confidently in academic and professional communications with others, reporting on actions competently
Negotiation and handling of conflict with confidence
Research & data tasks with minimum guidance