Posted: November 8th, 2014

Advertising promotion in business

Advertising promotion in business

Order Description

Unit 18 Advertising and Promotion in Business A3165B18 Mont Rose College

Individual Assignment. It covers Learning Outcome 3, topics: Understand below-the-Iine
techniques and how they are used (Week 8 lecture) Word Limit: 1000 max
3.1 explain primary techniques of below-the-Iine promotion and how they are used in an integrated
promotional strategy for a business or product
3.2 evaluate other techniques used in below-the-line promotion
Assessment Type: Individual
V Task 4 Assignment.
Individual Assignment. It covers Learning Outcome 4, topics: Be able toan integrated promotional
strategies( Week 9- 11 lectures). Word Limit: 1500 max
4.1 follow an appropriate process for the formulation of a budget for an integrated promotional strategy
4.2 carry out the development of a promotional plan for a business or product
4.3 plan the integration of promotional techniques into the promotional strategy for a business or product
4.4 use appropriate techniques for measuring campaign effectiveness.
Assessment Type: Individual
In this task, students need to develop an actual integrated promotion plan by applying the
techniques of IMC (Integrated Marketing Communication) and (Promotion), which are taught
in classes.
Students need to develop an actual integrated promotion plan
Firstly, decide the plan for busineSs or product.
Secondly, set a budget for your promotion plan by following an appropriate process and discuss
how this plan is appropriate for your integrated promotional strategy.
Thirdly, plan the integration of promotion techniques into promotion strategy for your chosen
busineSs or product. 7 . V
Lastly, use appropriate measurement techniques and analyse and discuss how this integrated
promotional plan is effective.

Unit 18 Advertising and Promotion in Business A3165B18 Mont Rose College
Learners are encouraged to be familiar with the assessment criteria and contextualised grade
descriptors before completing these tasks.

Task 1: Individual Assignment. This covers Learning Outcome 1, topics: Understand the scope of
marketing communications (Week 1 – 4 lectures).
1.1 explain the communication process that applies to advertising and promotion
1.2 explain the organisation of the advertising and promotions industry
1.3 assess how promotion is regulated
1.4 examine current trends in advertising and promotion, including the impact of ICT X
Assessment Type: Individual Word Limit: 1500 max
Task 2 [Presentation, on ‘ 2014 for final feedback]
Group Presentation. It covers Learning Outcome 2 topics: Understand the role and
importance of advertising (Week 5-7 lectures).
2.1 explain the role of advertising in an integrated promotional strategy for a business or product
2.2 explain branding and how it is used to strengthen a business or product
2.3 review the creative aspects of advertising
2.4 examine ways of working with advertising agencies
Group Presentation V
Maximum number of members of a team is seven with a minimum of five (this can be
negotiated with the Module Leader if there are a surplus of students for certain groups).
Participants are asked to form their own teams and notify the module tutors of the members
via e-mail to k.frim [email protected]. The final discretion as to Size of teams remains with
r the Module Assessment Type: Group Leader. All team members must participate in the-oral
presentation, preparatory research and presentation materials.
The Presentations will last for 10 minutes, with 7 minutes for presentation and’3 minutes for I
questions. The presentations must be in PowerPoint® format. Specific references for all
material must be cited within the text of the presentation. 7
Students must submit a detailed report, including the plan and contents of the presentation to
the module Tutor on the day of the presentation. . 7 1 v

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