Posted: December 22nd, 2014

All-Weather Case 2.19 Audience Analysis Memo

All-Weather Case 2.19 Audience Analysis Memo

As the text states, based on the information given in the All-Weather Case 2-19 and your reading of Chapter 2, you should perform an audience analysis for Miguel and Linda, and report your findings in a short memo to them. Specifically:

Begin by finding out who their primary and secondary audiences are.
Next, answer the six “audience-analysis” questions given in the chapter.
Finally, identify three benefits that meet the criteria of good audience benefits as the chapter explains them.

1.How will the audience initially react to the message?
2. How much information does the audience need to know?
3. What obstacles must you overcome?
4. What positive aspecst can you emphasize?
5. What are the audiences expectations about the appropriate languages, content and    organization of the message?
6. How will the Audience use the document?

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