Posted: May 17th, 2016

How can a company capture customer feedback without alienating customers in the process?

How can a company capture customer feedback without alienating customers in the process?

Are there situations in which you as a customer are more likely to provide feedback?

If customers are more likely to provide feedback when they have unpleasant experiences, what can marketers do to minimize the potential bias or skew that can result?

What are the risks of knowingly excluding a group from a specific campaign or message? How can these risks be mitigated?