Posted: February 5th, 2015

critically evaluating a company’s digital presence and social media strategy.

Research and develop a case study critically evaluating a company’s digital presence and social media strategy.

Order Description

Company: Reebok

Note:
The choice of company is changeable, therefore if you have a company in mind, which you are more familiar with, and think there is a higher chance of obtaining a

better grade, then please message me about your choice.

Instructions:
• The structure and the layout of the case study is flexible, though it has to be professional and must include Introduction, Sub-headings, and a conclusion. Please

provide a template of how you will go about carrying out the case study, headings/subheadings with description on what you will research/write about will be fine.
• Research and develop a case study critically evaluating the company’s digital presence and social media strategy
• How digital and social media strategies are harnessed by the company and how academic theories about digital marketing can be applied to this case study.
• Word count Minimum 2400, Max 3000, excluding Tables + Figures (e.g. diagrams, charts), Captions, References, Title page, table of contents, list of tables, list of

figures
• Use of pictures is recommended since most social media campainges contain art work.
• Recent social media campaings from the company should be critically evaluated and related to key academic theories to provide a well balacned argument and personal

viewpoint.
• Correct and insightful use of relevant theoretical concepts and models should be used
• Generally, it won’t be possible to contact companies directly and you should not expect to receive help from the company. You will need to conduct your own research

independently – relying on secondary data – to familiarize with the industry, company and products. However, some primary research can still be done via analyzing the

company’s social media web pages, forums, as well as their official site.
• Use of relevant, insightful examples and cases
• Professional layout, appropriate organization of contents
• Correctly presented citations and referencing

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