Posted: September 13th, 2017

Group project

Group proj

Order Description

This assignment will study and evaluate how public relations is practiced in a particular field (e.g. corporations, politics and government, etc.) as described in Chapters 17 in the text.
Read Public Relations: Strategies and Tactics, Wilcox & Cameron, Chapter 17 ,combine with the outline, produce a 2-4 page summary of public relations in the field of the chapter. This report should include general public relations practices as well as unique aspects, employment opportunities, and other interesting details as they apply to your respective field of assignment.

Outline for group 1

We choose that the public relation is practiced in corporations. We decided divide our project into six parts. So each on is responsible for 2 parts. The person of each part writes this part paper and also the slides. There are unique aspects; employment opportunities; statistic analyze; the most proper evaluation and swot, analyze two campaigns (simply orange and Evian) and original PR strategies with our own suggestions. The corporations we choose simple orange of coca cola corporation and Evian. We think that they belong to chain of food. As students of public relationship, it could be easy to analyze and collect information.

PPT slide 1: Unique aspects included unique selling point; marketing position and target audience.

PPT slide 2: The most proper evaluation and SWOT analysis included strengths, weakness, opportunities and threatens

PPT slide 3: Statistic analyze included the sales statistic analyze; ad budget and audience statistic analyze

PPT slide 4: Employment opportunities included position in the company; the scale of corporation and corporation with other companies. (Evian corporates with Coco cola)

PPT slide 5: Analyze two campaigns (simply orange of coca cola and Evian). Simply orange-Facebook campaign or coca cola other campaign. Evian- baby and me.

PPT slide 6: Original PR strategies with our own suggestions.

Resources link:
http://www.simplyzesty.com/Blog/Article/June-2011/The-Happiest-And-Possibly-Best-Facebook-Campaign-You-Will-Ever-See

http://www.campaignlive.co.uk/news/1179271/

The Evian Rollerbabies Campaign