Posted: February 20th, 2015

Is product adaptation a key success factor in fast food industry? Focus on KFC and McDonald's.

Is product adaptation a key success factor in fast food industry? Focus on KFC and McDonald’s.

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It’s outline of the project or thesis structure. It involves defining your research process,identifying key literature,demonstrating knowledge of the projects contents; and outlines the preliminary plan,which can then be analysed and improved. You must state the identified gap in the literature and explain how your research will contribute to the wider body of knowledge and managerial practice.

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