Posted: November 16th, 2014

Part B Mystery Shopper –Field Investigation

Part B   Mystery Shopper –Field Investigation

•    You are to visit any major retail store here in Auckland.  Take the role of a ‘mystery shopper’.   Provide details of store, date, time of day, and the name of the salesperson.

•    Engage in conversation with the salesperson from a customer’s viewpoint, explaining your interest in purchasing one of their products. However, do not take their valuable time if store has paying customers waiting to be served.

•     When you do approach the sales person, or they approach you, mentally note the way they conduct themselves. Listen and be observant.  During your discussion provide them with a common sales objection.  Elaborate on how the salesperson handle this?

•    Write a commentary on the salesperson’s overall performance and your experience with this individual from the time you entered the store, to your departure.   Elaborate on where you felt they handled the sales presentation well, and where they could have improved.

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