Posted: December 4th, 2014

Reflective Overview

Reflective Overview

The following will be consider as reference and the only reference available to you and the report should cover them and reflect them

1. ___ikea__Saudi_Arabia_ which you already did it
2. PP Chapter__1
3. PP Chapter__2
4. PP Chapter__3
5. PP Chapter__5
6. PP Chapter__8
7. PP Chapter__9
8. PP Chapter__?? will be upload in Sunday

it highly recommended to you to read all of them after you read and understand the Report scheme

Notes:
1.you do not have to go to other source except what I will upload it to you
2. this is the first marketing course I have been taken.
3. I have a background in engineering
4. you have to write as paragraphs

Reflective Overview

Reflective Overview of  entire learning.
The reflective overview should demonstrate how and what you have learned from the
module (see slides below). While there is no preset outline for your reflective element /
overview, it would be wise if you reflect on your learning process and progression, the
extent to which you have achieved the module’s learning objectives / outcomes
(evidence drawn from the individual tasks/seminar discussions)..

The reflective overview will be assessed on the basis of:
a) depth of reflection and
b) the evidence you have provided – you have to back up your claims with evidence (e.g.
quotes from the works you have previously submitted). The word limit for the reflective
overview is 1000 words (+/- 10%) maximum.

This assessment should be 1.5 line-spaced, using font 12, Arial, bound with a single
staple at the top left hand corner, and referenced appropriately throughout. Indicate
the word count on the first page and include a bibliography at the end (Harvard
system) of the document.

Guidelines for the reflective overview

Hints and Tips to help you get the most from your reflective overview
•    Everyone has different learning preferences and it is your difference that is of interest to the reader. So ensure that this is brought out within your

discussion. Thus, what is your preferred learning style and how did it sit with the module/learning outcomes / the range of assessment / your personal development /

peer and tutor interactions / the overall structure and content of the module/pace and delivery of the module etc
•    Did the range of assessment: group presentation / written case study / portfolio / marketing report help you understand how marketing strategy works in the

real world (yes/no – why/how?)
•    With particular reference to the Weekend Marketing Meeting trip: was this a means to help you learn about business and marketing (yes/no – why/how?)
•    Again, with reference to the Weekend Marketing Meeting assessment (case-study group presentation and written group work), would you have rather completed the

Weekend Marketing Meeting assessments by yourself than in a group (yes/no – why?)
•    Given your preferred learning style, did the module help you understand theoretical concepts in marketing and how to apply them to a real world setting (yes/no

– why/how/is there a gap within your understanding of the topic?)?
•    Do you think you have met the overall module outcomes (yes/no – why/how/is there a gap within your understanding of the topic?)?
•    Has the module met your expectations (yes/no – why/how/is there a gap within your understanding of the topic?)?
•    As a result of the module, have you changed the way you prefer to learn (yes/no – why/how/is there a gap within your understanding of the topic?)?

Criteria for Assessment

1. Content of Reflective Overview  Comments

• Whether and the extent to which the student has
critically evaluated their work/performance – Awareness
of self and one’s own abilities and weaknesses

• Whether and the extent to which the student has
identified/discussed/applied his/her preferred style of
learning (including its strengths/limitations)

• Whether and the extent to which the student reflected
on what happened in each task, why it happened, how
things could have been done differently

• Critical self-assessment on how well the module’s
learning outcomes have been achieved

• Provision of evidence for claims made (e.g. reference
may be made to individual tasks, lectures, seminars and
the residential trip)

• Ability to explain the process through which learning
has been achieved/should have been achieved

2. Presentation of Reflective Overview
• Appropriate use of supporting material – referencing

• Spelling, grammar, punctuation etc

• Evidence of independent thought

• Focus and clarity of argument maintained throughout

(Maximum of 1000 words, 1.5 line-spaced, written using font 12, Arial and single staple top left hand corner)

Additional Comments Overleaf:

Marking Criteria:

1. Depth of reflection

2. Provision of evidence for claims

3. Presentation of the reflective overview

4. Originality of answer

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