Posted: September 13th, 2017

Ritz Carlton, Company Analysis report.

Ritz Carlton, Company Analysis report.

This is the assessment of module Strategic Management in the Hospitality and Tourism Industry, Ritz Carlton Company.
You are required to analyse the company and write a report (1500 words). The guidelines are provided as a reference and you can add or remove sections as you feel appropriate.
The guidelines for the topics are
1. Defining the company
2. Background
3. Growth strategy
4. Brands
5. Main areas of expertise
6. Current position in the market
7. Strategy statements (vision, mission, objectives, scope)
8. The Corporate, Business and Operational Strategy
9. Leadership style
10. Organisational Structure
11. One external analysis (PESTLE, Five forces etc)
12. One internal analysis (SWOT, Value Chain etc)
13. Based on your analysis of the company critically comment on the future of the company as it is and provide recommendations to take it forward.
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