Posted: March 12th, 2013

social influence

1. Explain the terms:
a.social influence
b.conformity
c. obedience to authority
2. analyse the main research studies into conformity and authority including
a. Asch (1952)opinions and social pressure.
b. Millgram (1963)Behavioural study of obedience.
c. Zimbardos et al(1973) Stanford study of prisoners and guards
3. Explain the reason given for why people conform to majority influence.
4. Explain the reason given for why people conform to minority influence.