Posted: June 10th, 2015

Temporary Discount on Minute Rates to Increase Usage in the Long Te

Temporary Discount on Minute Rates to Increase Usage in the Long Te

Marketing

Temporary Discount on Minute Rates to Increase Usage in the Long Term

Purpose statement:
VIVA can increase the usage occasion of existing services by offering discounts when the services are used more than the average usage. This discount, in the long run, will cause a shift in the consumer behavior and set a trend towards increased usage. In turn, VIVA can revert to normal pricing practices (no discount).This will lead to increased profit margins and higher net worth customer base.

VIVA = Telecom company in Kuwait

The paper should answer:
How?
Why?
Where?
When?
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