Posted: May 11th, 2015
The company: Neon Cosmetics
The company: Neon Cosmetics
the country: Turkey
| Executive summary | Yes | No |
| Provided key findings on most sections (i.e. industry, market, competitor, SWOT, strategy, entry mode, structure, controls and key functional strategies) in the assignment, summarized the report and provided an overall recommendation in no more than one page only. | ||
| Introduction | ||
| Company profile | ||
| Scope/Parameters of the report | ||
| Methodology used | ||
| Limitations of report | ||
| Industry Analysis | ||
| Identified the industry that the company is in | ||
| Provided statistics on the size and growth of the relevant industry | ||
| Identified the key locations for the industry in the target country | ||
| Identified segments/divisions within the industry | ||
| Market Analysis | ||
| A brief market analysis was conducted | ||
| Identified relevant segments | ||
| Items include: what market is the company trying to reach, size of the market, whether it is saturated or not, is the market growing, is it stable or volatile? The importance of one segment over another (if applicable). | ||
| Competitor Analysis | ||
| Identified the key competitors in the industry/market relevant to the company | ||
| Provided a description of those competitors including their size, location, products/services, strategy, focus, opportunities and threats to the company | ||
| Identified the level of competition in the market | ||
| Identified whether the industry and market are attractive for making a profit | ||
| SWOT | ||
| Conducted a SWOT analysis | ||
| Identified 3 to 5 internal key strengths and weaknesses | ||
| Identified 3 to 5 external opportunities and threats | ||
| Strategy | ||
| From the SWOT analysis developed a strategy and achievable goals | ||
| What – Identified the strategy chosen | ||
| Clearly identified which strategy the company will pursue in the target country including location | ||
| Why – Explained choice of the strategy using: | ||
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| How- Articulated tactics to achieve those goals | ||
| Entry Mode | ||
| How – Clearly choose an entry mode(s), justified the choice and very briefly articulated why other modes weren’t chosen | ||
| Explained the entry mode and how it works for the company | ||
| Explained the resources and timeframe needed for implementation of the chosen entry mode | ||
| Structure | ||
| Clearly identified the structure that the company will need to achieve its strategy | ||
| Provided a diagram / chart of what this structure looks like for the company | ||
| Control | ||
| Identified and explained at least 6 control measures that the company will employ for its operations in the target country | ||
| Controls linked to the company’s performance (only if applicable) | ||
| Functional Strategies | ||
| Identified an International Human Resource Management Strategy for the company | ||
| Identified an International Marketing Strategy for the company | ||
| Identified Financial Issues for the company relevant to entry mode chosen | ||
| – Financial issues for the particular entry mode(s) chosen: the FDI entry mode, the exporting mode, the Joint Venture mode and the licensing mode. | ||
| Note: we are looking for the ‘specific’ issues regarding the particular entry mode (s) chosen by you | ||
| Forecast | ||
| Identified and explained the strategy the company might want to follow in the next five years | ||
| Recommendations & Conclusions | ||
| All data presented in the report was analysed and evaluated which led to key recommendations for the company. | ||
| The report was appropriately concluded, and was coherent and logical. | ||
| Overall | ||
| The report was practical, but also based on theory and could be implemented if environmental conditions were favorable. | ||
| Assignment 3 is linked to Assignment 2 (Assignment 2 was used to inform the strategy creation for Assignment 3). | ||
Revised February 2015
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